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Dioji K-9 Resort & Athletic Club

As Dioji K-9 Resort & Athletic Club prepared to launch their first dog spa in Santa Barbara, CA, their number one goal was to create the brand awareness and differentiate them from other dog spas in the area. We concepted and created the idea of "hush puppy" into an illustrated logo. Rather than standard dog colors, we proposed the usage of contemporary colors such as blue, brown and pink. Through their identity, we firmly established a chic style version of dog spa and it definitely has set them apart from their other competitors in the area.